Vuse x Kerve activation // Nibirii Festival // Germany 2024

As part of the Nibirii music festival in Cologne, Germany, we created content showcasing the activation of the e-cigarette brand Vuse, designed in collaboration with the agency Kerve. The focus of the action was an interactive app developed exclusively for the brand, which invited visitors to an immersive experience through a digital game integrated into the physical activation space.

Through the app, users could explore the festival's different spaces and play virtually, collecting the brand's products and exchanging them for prizes.