Castore store design concept // Northbanks collab // London 2022

We collaborated with the retail design agency Northbanks to design a new visual concept for the stores of a renowned English sportswear brand, with the goal of updating its point-of-sale identity. The process included creating a mood board that defined a new aesthetic: contemporary, clean, and connected to current trends.

A new look and feel was proposed, encompassing everything from materials to the overall atmosphere of the space, seeking to generate a sensorial and immersive connection with customers. The in-store experience was redesigned to be more fluid and personalized, incorporating interactive displays, product exploration areas, and a visual narrative that reinforces the brand's values.