JR space design concept // Northbanks collab // Liberty, London 2025

As part of a collaboration with the retail agency Northbanks, we designed this space for Jones Road, a renowned US makeup brand, in the historic Liberty department store. The project encompassed conceptualization and 3D design, with our primary objective being to faithfully translate the brand's visual DNA into the physical environment, creating an interactive, immersive experience aligned with its global identity.

The integration of the design into Liberty's distinctive surroundings—with its iconic architecture and slow-luxury atmosphere—was key to the project's success. A balance was sought between respecting the character of the location and strongly projecting the brand's presence, resulting in a space that enhanced product visibility and reinforced the brand's international positioning.