Chimichurris Steakhouse store design // Southwark, London 2024

The project consisted of the comprehensive design of the first restaurant of an Argentine brand, with the aim of establishing a strong visual and spatial identity that combines tradition, warmth, and a contemporary aesthetic adapted to the urban context of London.

The conceptual proposal took as its starting point the soul of classic Argentinean bodegas and grills: intimate spaces, steeped in history, where food is only one part of a broader experience of encounter, community, and belonging. This spirit was translated into the interior of the restaurant through the use of warm materials and honest textures such as wood, iron, and brick, as well as soft lighting and a layout designed to encourage interaction between diners.

In contrast, the design of the restaurant's front adopted a more contemporary and cosmopolitan language, with clean lines and graphic elements that reinforce the brand identity. This balance between the traditional and the modern was key to creating a contemporary and attractive visual image for both the local public and the Latin American community.