Paula Zuccotti pop-up exhibition design // Soho, London 2021

We designed a pop-up exhibition for renowned Argentine artist Paula Zuccotti, in collaboration with Northbanks, Grayling, and Lloyds Bank, in the heart of Soho.
Our team was involved in every stage of the design process, from concept and design development, 3D modeling, to execution and implementation of the concept in the physical space. The displays were designed to interact organically with Zuccotti's works, allowing for a fluid and intuitive reading by the visitor.

We worked closely with Northbanks to carry out the production and installation of the space, ensuring flawless execution in every detail. The result was a sensorial and conceptual experience that fused art with the urban environment, turning the pop-up into a meeting point for creativity, brand, and the public.

Making a Statement was an immersive exhibition created for Lloyds Bank that reimagined monthly statements as works of art. Conceived by artist Paula Zuccotti, the exhibition featured mural-scale prints that accurately visualized how and where different people spent their money, revealing patterns and everyday, often unconscious, decisions. An interactive station invited the public to reflect on their own financial habits and transform their data into unique visual pieces, combining art, technology, and personal awareness in an experience that is as aesthetic as it is revelatory.

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