VISUAL MERCHANDISING AND WINDOW DISPLAY DESIGN

 

A store’s appearance is as important as a brand’s product.

Brands are cultural icons looking to attract an audience with experiential retail spaces that generate interaction and engagement.

 

In the digital era tech awareness and design knowledge are key to captivate the new generations of consumers. ​

 

Immerse yourself in the universe of London’s retail and learn why it’s one of the most cutting-edge creative epicentres of the world.

 

Explore the most famous shopping streets in the city whilst we analyse creative stores, window displays and pop-up spaces.

 

Discover the best agencies in town and find out how they design the most eye-catching displays in the world.

 

We visit concept stores, flagship stores, high-end shops and see world-famous department stores as we dive into the latest Visual Merchandising trends and explore the most relevant events in the industry. 

  

WHY SHOULD JOIN THIS COURSE?

 

  • It offers an immersive experience through virtual tours and live streams from London

  • It provides tools to learn how to identify the changes and coming trends in retail 

  • It shows why London is such a unique hub for design and creativity 

  • It provides creative and analytical resources to build your skills and improve your design knowledge 

 

COURSE OBJECTIVES

 

  • To stimulate your inventiveness and bring out your creative impulse

  • To immerse ourselves in London’s multicultural atmosphere to understand its identity as a disruptive retail capital 

  • To re-think retail´s traditional paradigma and adapt it to the new normal: a new commercial space and window display design

  • To understand the importance of Visual Merchandising as a marketing tool

  • To recognise the most important retail trends 

  • To identify new technologies and their importance in retail and window display design 

  • To learn how to observe and analyse the materiality and functionality of a display 

 

WHAT'S INCLUDED?

 

  • 8 hours of live tuition from our London studio

  • Club Puchero Membership with exclusive audiovisual content

  • Free access to hundreds of images of the best stores and window displays in London

 

COURSE LEVEL

 

  • Online learning 

  • No previous experience needed

  • Certifícate of attendance after completing the course

 

WHAT DO I NEED? 

 

  • Pc/Laptop/Tablet/Smartphone

  • An internet connection 

 

ACTIVITIES

 

  • Live virtual tours from London

  • Trends Masterclass

  • Live Q&A from London 

  • Additional content such as podcasts and videos 

  • Mini quizzes to test your knowledge 

 

TIMES AND DATES

Mondays 6 to 8 pm  (GMT - London Time)

 

DURATION

4 weeks 

 

FEES

£195

 

4 Online Visual Merchandising and Window Display Design Masterclasses

£195.00Price